Is “cashew cheese” cheese? Is “almond milk” milk? The FDA wanted our opinion but the public comment period just closed. Not to worry. More than twelve thousand people weighed in on whether plant-based foods like soy milk should be allowed to keep their dairy-referencing names. Cheese has a standard of identity—a government-policed definition—and cashew brie does not meet it. Is it time for the FDA to step in and insist that “milk” and “cheese” are dairy products? Or is the dairy industry overreaching in arguing that consumers are confused?