I’ve been trying to figure out how Central Coast Creamery [www.centralcoastcreamery.com] has come so far so fast. The five-year-old California producer has already earned heaps of ribbons in competition, and I see its cheeses everywhere. Last summer, cheesemaker-owner Reggie Jones claimed three more blue ribbons at the American Cheese Society [www.cheesesociety.org] judging, including one for Dream Weaver (above). That’s a brag-worthy feat for any creamery, much less a newcomer. How has Jones engineered his success? Are there lessons here for others…in any business?
How much are you willing to spend on a piece of cheese for dinner tonight? Retailers think a lot about that. They know their shoppers focus more on the price per piece than the cost per pound. They suspect you won’t flinch at five dollars for a chunk of Cheddar, however small. But eight dollars for twice as much? That’s when they lose you.
Three years ago, one of France’s most respected affineurs stopped shipping his sublime cheeses to the U.S. Pascal Beillevaire was a cheese-world rock star, his wares selling briskly here and at his 20 shops in France. Then, in mid-2014, the FDA put the entire line on Import Alert, along with cheeses from several other European producers. The banned cheeses, tested on entry, had failed to clear the FDA’s high bar.
Not every person behind every cheese counter is a passionate cheese enthusiast. But many who are dream of competing in the Cheesemonger Invitational, the semi-annual smackdown that crowns a victor after two days of grueling tests and contests. Evaluated on their skills at selling, cutting, tasting and pairing, the participants engage in friendly battle intended to raise the stature of their craft.
If you want to get your Ph.D. in cheese and beer pairing, join me at Thirsty Bear, the San Francisco brewpub, for the ninth annual Cask & Queso on February 16. This is a marathon: Seventeen craft beers paired with seventeen cheeses. Good thing I’ve been in training. Even if you can’t go, you might be intrigued by some of the matches [link to post] from previous years. The Thirsty Bear team really gets it. No wonder this event, part of San Francisco Beer Week, always sells out.
I’m sad when any American cheesemaker shuts the doors, but especially someone as talented, spunky and ambitious as Wendy Mitchell. Mitchell’s ten-year-old Avalanche Cheese Company, in Colorado, won a heap of blue ribbons for its goat cheeses. Mitchell had an impressive record in business. What on earth happened?
Even dinner guests who tell me they detest goat cheese tend to devour the goat Gouda I serve. “This is goat cheese??” they’ll say, astonished by how sweet, silky and mellow it is. Yay! Another convert. How can you not love a cheese that tastes like it’s halfway down the path to candy? A fine goat Gouda like Brabander deserves to be loved by everybody, not just people with cow’s-milk allergies. Dutch rock-star retailer Betty Koster oversees the long aging, so no wonder it’s fabulous. Grab your cheese plane and a jar of fig jam and get to know one of The Netherlands’ tastiest exports.
I can hardly complain about the cold weather in Napa Valley. But still, my calendar says soup. Mushroom soup, minestrone, puree of everything-in the vegetable-bin soup. If it’s chilly where you are, make soup, and then bake up some flaky, tender Cheddar Chive Scones to go with it. Thirty minutes, start to finish.
American cheese merchants know they can sell triple-cream Brie without lifting a finger. But what fun is that? The best merchants take risks, bringing in new creations and unfamiliar cheeses that required some hand selling. And every year, a few of these newcomers click with customers and sprint away from the pack. I asked several top retailers from around the country about the new (or newish) cheeses that over-delivered for them this year.
You read it here first: Tarte flambée is the pastry trend of the year. I’m seeing it everywhere—okay, three places lately—and I’m so happy it’s having a moment because I’ve loved this Alsatian specialty forever. For New Year’s Eve with the first glass of Champagne…well, that’s my plan anyway. I’m pretty pleased with my recipe. Even in a home oven, the crust comes out super-crisp around the edges, with creamy fromage blanc, onions and smoky bacon on top.
My home library is stuffed with cheese books. (You’re surprised?) I have cheese books that make me hungry and dry dairy-science textbooks that don’t. I have cheese cookbooks, encyclopedias, compendiums and memoirs. I have cheese books in four languages. But I don’t have any cheese books as smart, provocative and well written as the new Reinventing the Wheel: Milk, Microbe, and the Fight for Real Cheese by Bronwen Percival and Francis Percival.
One of my first jobs in the food world was working for a French pastry chef. I was just the cashier for his bakery, but I hung out in the back a lot. The best lesson I learned from Marcel was not to waste. He would use his thumb to scrape the last drop of egg white out of the egg shell. (“That’s the profit,” he would tell me.) No wonder I never throw away chard stems or Parmigiano-Reggiano rinds. The cheese rinds add body and flavor to bean soup, and I’ve recently learned that they make amazing stock.
And now for something completely different. Swiss producer. Raw sheep’s milk. Washed rind. I don’t know of any cheese that fits that description other than the one you’re about to meet. Oh, and the milk is organic and from French Basque sheep transported to the Swiss Alps. They don’t seem to mind: the views are great, and the shepherds speak French. The ewes quickly adapted, and the cheese made with their milk is one-of-a-kind.
Welcome back, Maytag Blue. We’ve missed you. Just in time for holiday cheese boards, this beloved Iowa product has returned to shops. It has been almost two years since Maytag Dairy Farms suspended production, in the aftermath of a positive test for Listeria in two lots of cheese. (No related illnesses were ever reported.) The road back has been longer and costlier than the owners imagined, but they managed to find a silver lining in this traumatic experience.
Spoiler alert for my Thanksgiving guests: We’re having cheesecake for dessert. This cheesecake, which could be the best cheesecake ever. From the most beautiful baking book ever. Last month, 13 pastry chefs came to my house with desserts they had made from this stunning new book, and I heard the most raves for the pumpkin cheesecake. If I can make it—and I did for this photo—so can you. What’s Thanksgiving without pumpkin? And what’s a meal without cheese?
Last month’s wine-country wildfires were cruelest to those who lost loved ones or their homes, but those with businesses in the affected areas are also struggling. What will the future look like for a cheese counter whose best patrons are temporarily homeless? One highly regarded Sonoma County cheesemonger took a particularly big hit.
Chez Panisse may be the superstar of Berkeley’s Gourmet Ghetto, but The Cheese Board was there first. Fifty years ago, a young couple opened a tiny shop in an alleyway in North Berkeley, stocking it with cheeses they selected by paging through a distributor’s catalog. The first day’s gross was $95. “You’re going to make it,” predicted an initially skeptical Alfred Peet, whose Peet’s Coffee was next door.
Here they are: the five cheese-and-beer pairings to try before you die. No rush, right? You have time. But please don’t wait to try these duos. They are fall-weather friendly, and each is practically a religious experience. Let’s just say these are no-fail, road-tested, unimpeachable pairings, and I want to share them with you in time for the party season. So you have homework to do, but here’s the study guide. You’re welcome.
It has been quite the week here in smoky Napa. The least of my worries was that I had to cancel a cheese class, leaving me with 12 pounds of fabulous cheese in the fridge. Nothing to do but donate it to an evacuation center or to the nearby first-responders’ station.
To my chagrin, neither would take it. “We can’t take perishables,” the evacuation center worker told me. “We have a caterer,” the guard at the first-responders’ camp said. Okay, then. Reject my cheese. I have a better idea.
It’s a mouthful in more ways than one. Schnebelhorn doesn’t exactly roll off the tongue, but it’s a palate pleaser in every other respect. I’m not sure cheese can get any better. Raw cow’s milk, Swiss know-how and eight months in a cellar have produced a new alpine gem that you really need to know. Heirloom apples, toasted walnuts and Schnebelhorn—there’s your autumn cheese board.
So close, and yet so far. Canada is one of our closest allies and largest trading partners, but not when it comes to cheese. With few exceptions, the superb Canadian wheels that win so many American Cheese Society awards never make it across the border. (I bought the Canadian gems pictured above in Vancouver.) I would say “Tear down that wall!” but there isn’t one. The reasons are more complex
Autumn, finally. Bring on the Cheddar. But which one? I’ve been noticing something peculiar about Cheddars lately—American Cheddars, especially, but some imports as well. The tang is gone, or muted. In its place: nutty and fruity aromas and a sweet, mellow finish.
My own sweet pepper crop was largely a failure this summer—voles, sunburn and other excuses. Backup plan: the farmers’ market. The heaps of fleshy red bells at the Napa market made me hungry for kopanisti, the Greek feta spread with sweet and hot peppers. I sort of knew how to make it, and there are plenty of recipes online, but I wanted input from my go-to Greek-food authority, Sotiris Kitrilakis. And that’s how I learned I didn’t know anything about kopanisti.
What does it take to get American cheese into a European cheese shop? And will anybody buy it if you do? Raymond Hook, a New York City-based specialty-food broker, is close to someanswers. Working with partners, Hook is attempting to build a global audience for cheeses from Oregon’s Rogue Creamery, Virginia’s Meadow Creek Dairy and Georgia’s Sweet Grass Dairy, among others. The export learning curve has left a few bruises, but Hook is an optimist. Today: London. Tomorrow: the world.
Fresh mozzarella sales soar in summer, and we all know why. Just look in people’s shopping carts and you can tell what’s on the menu: insalata caprese. Again. At every dinner party, insalata caprese. On every buffet, insalata caprese. I enjoy the dish as much as anyone—especially with homegrown tomatoes—but sometimes I just want to switch it up. With hardly any more effort, you can make some juicy bruschetta for a dinner-party appetizer or quick lunch.
The question I wanted to ask Jack Rudolph and didn’t was what his father thought about his career change. None of my business, but still. I know what MY father would have said if I had had a fancy private-college education and opportunities in high-tech and then chosen to milk goats and make cheese.
This new cheesereminds me of why I really shouldn’t leave the house without makeup. Mom always said, “It’s what’s on the inside that counts,” but the truth is, appearance does matter. How else to explain why this fabulous cheese languished in the U.S. until the producer got the idea to coat it with herbs and flowers? Since then, the sluggish sales curve has spiked. Where’s my lipstick?
Ah, a perfect wedge of Bleu Mont Dairy bandaged Cheddar, fresh-cut and fabulous. Ideally, every cheese you buy is in such pristine condition. But then there’s real life. Remember that cheese that tasted a little stale, a little cardboardy? Maybe a little bit like the plastic it was wrapped in? Pat Polowsky, a graduate student in food science at the University of Vermont, helped me understand how easily cheese goes rancid atretail. And what can be done about it.
It has been many years since Judy Schad released a new cheese, and here’s the three-word review: Worth the wait. Flora, the newbie, joins the other distinguished goat cheeses from Capriole, Schad’s pioneering Indiana creamery. Maybe you think the planet already has plenty of soft-ripened goat cheese, but I’m willing to bet that Flora floats to the top.
Really, what are the chances? Two thousand cheeses in a competition and the Best of Show is a repeater? But that was the case in Denver last weekend when the American Cheese Society judges, tasting blind and scoring independently, awarded top honors to the same cheese that prevailed in 2014. I was among this year’s group of judges so I know the winner was worthy. But I tasted several other newcomers that impressed me almost as much.